Target Canada: A Requiem for a Shattered Dream
January 15, 2015
Target is closing all of its Canadian stores.
Who knew that my first blog post of 2015 would be about something so devastating? What am I supposed to do now, shop at WalMart?! #nothankyou #nothappening #never
I’ve been receiving texts, emails, and Facebook and Instagram posts all day from family and friends offering actual condolences because they knew I would be in mourning over this tragic turn of events. I’m not sure if I should be a bit embarrassed that my name is so closely associated with a cheap retail store in the minds of my friends, but whatever. It’s the truth. I love Target and it is leaving me.
It may be too soon for me to speak — raw emotions and all that — but I have been moving through the five stages of grief since hearing this heartbreaking news this morning (I move quickly), and I thought I’d share my processing with you, dear readers.
First, denial. I woke up this morning to a text from a friend who shared the news that Target Canada was closing. I shouted “NO!” and woke Andrew up. (Actually.) Then I Googled it (similar to Asking Jeeves, Mom) to see if it was actually true. My heart sank as articles confirming the worst started streaming insensitively down my iPhone screen.
Then the anger came rolling in. Canadians. Target is the best thing to have ever happened to you. You literally only have WalMart left as a “comparable” option. What if you want something not ugly? Where are you going to go now?! Why on earth didn’t you shop at Target more?
Next came bargaining. I tweeted Target Canada, Target US, Target Anywhere today and asked them to at least start shipping to Canada from the U.S. online store if they’re going to shut down. I need me some Target somehow. (Seriously, if you are a Target employee/executive who is reading this (quite likely, I’m sure), please consider shipping to Canada!)
Then the depression set in. I may have actually shed a tear. (Not lying.) Now I know that everyone comes to my blog for my practicality, preciseness, lack of drama, and refusal to exaggerate. But I do want to point out that I understand that the closing of a retail store is not an actual tragedy. I am still clinging to a very slight grip on reality. There are clearly things around the world and family and friends who are dealing with real, heartbreaking and difficult things that are immeasurably beyond me not getting to buy Nate Berkus lamps any longer. A lot of what I’m saying is for the sake of my favorite friend: hyperbole. But I am actually feeling a bit sad about Target leaving, and here’s why:
1. I get all of my everything there. Clothes, snacks, shoes, purses, makeup, deodorant, nail polish, thank-you cards (maybe someday you’ll get a wedding thank-you), gum, rugs, lamps, shower curtains, shampoo, toilet paper…you get the point. Target is my go-to. They have cuter, cheaper stuff than most places. I love it.
2. In a weird way, Target feels like home to me. In case you don’t know, the very first Target opened in Minnesota. The Target headquarters are located in downtown Minneapolis. When I was growing up in Minnesota, WalMart was scarce, but Target was everywhere. My mom loved shopping there, and it’s just where we went for all of our household needs. When I moved to Colorado after graduating from college, I would often go to Target by myself after work. I would shop for stuff for my house, buy a shirt or two, and check out the latest makeup. Something about being at Target while living so far away from home was comforting to me. It reminded me of Mom and Auntie Faye and all the times my brother and I would buy cherry Icees from the Target food court.
I lived in Colorado Springs for six years, and then I decided to move to Denver to work on my Master’s. It was a big change and I missed my friends. I was living alone for the very first time, and it felt weird. My apartment in Denver had a Target less than a mile away, and I remember going there for the first time after I moved and feeling a bit less lonely. I stepped into the store, and it was familiar, a comfort.
Then one day I met a Canadian boy, and I liked him a lot. We started talking and texting and holding hands. We decided to love each other, and then get married. This meant that I would move to Canada, which is kind of a big deal. And, as silly as it sounds, when I heard that Target was opening in Canada, it made me happy. It made me feel like even though I was moving away again, this time to a whole different country, there would still be a piece of home there. I could go to Target and it would feel familiar, I could look at the same items my mom was looking at, and somehow it would feel like I was not quite so far away.
So, as trite as it may be, that’s why I am actually sad that Target is leaving Canada. It is my place. It feels homey and comfortable, and that will soon be gone. But thankfully, in the last few months, home is now wherever I’m with Andrew.
But the question remains: where will I get everything cute from now on?
The next step is acceptance. I’m not quite there yet, mostly because I enjoy being dramatic and exaggerated for as long as possible. But it will come, I’m sure. And if not, you have lots of Target-related blog posts to look forward to. (I think next will be a pictorial essay tour of my home in which I point out all the things I got at Target.)
So, I am sitting shiva today. Send BBQ chips and flowers to cheer me.
Target Canada, you will be missed.